What began as a focused three-month contract in July 2025 evolved into a year-long creative partnership. Based on the quality and efficiency of my output, the collaboration was extended through December 2025, followed by a specialized re-booking in early 2026 for the high-impact "Ring in Ramadan" edit.

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Over the course of this partnership, I served as a versatile design partner across numerous major retail events, including Back to School, KSA & Saudi National Days, Black November, Namshi Friday, and the Lip Lab Event. My role bridged the gap between digital-first feed creatives and physical brand experiences.

Namshi operates at a massive scale with rapid-fire campaign cycles that require both creative flair and technical precision.

 

The primary challenge was to maintain a cohesive brand identity across wildly different seasonal themes while simultaneously mastering a new professional workflow in Figma.

 

I needed to provide high-volume assets for both online (app banners, social feeds) and offline (bus wraps, PR packaging) channels without sacrificing the "premium" feel of the brand.

Agile design approach using Adobe Creative Suite, Figma, Canva, and AI tools like Midjourney and Firefly.

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Digital: Created high-conversion in-app banners and social media creatives for regional audiences.

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Physical: Designed large-scale assets including bus ads, PR boxes, packaging, and brand collateral.

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AI Integration: Produced high-quality campaign visuals (Ramadan & National Day) with faster turnaround.

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Collaboration: Quickly adapted to Figma, enabling smooth hand-offs and real-time coordination with Namshi teams.